LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11.11 Icy Blonde (Ultra Cool Blonde), Pack of 1, Hair Dye

Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads. Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion the latest trends, no appointment required. LOreal Permanent Hair Color: LOreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème. Long Lasting Hair Color: Get beautiful color from LOréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color. LOreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics.